The NorthSky Arts and Culture Communication Package helps create an economy of scale that gives regional nonprofit arts and culture organizations an opportunity to capitalize on the power of collaborative marketing. Arts and culture organizations will be recognized as leaders in innovative and creative joint communications. This service increases your organization’s capacity to reach the maximum number of people that should have access to your important events and NorthSky provides the collaborative tools to make it work!

Effective communication strategies crystallize your image, enhance your visibility and motivate the public to use your services and donate to your organization. But with a tight budget and limited staff, how can you afford the internal resources and capabilities to maintain and increase regular communications with the public?

NorthSky provides a cost effective solution to enhance the marketing plan of regional arts and cultural organizations. We offer a select number of targeted communication services that complement your current capability. So, let us help…

Included in this package is:

Marketing Services

• Inclusion in the artsPULSE* e-listing of hot arts and culture events that is distributed monthly via email to Traverse City Area Chamber of Commerce members, the Northwest Michigan Council of Governments’ newsletter, and other partners with a total current distribution of over 4500
• Press release email distribution service to local, regional, and statewide media contacts
• Participation in the artsBOREALIS* quarterly e-newsletter with a distribution of over 4500 (Launching in January 2008!)
• Fiduciary Role for co-op marketing opportunities

Web Services/Peer-to-Peer Communications

• Member-to-member discussion forum: opportunities to network, exchange ideas, ask questions, gather information, and send notifications to colleagues through a secure online system (Coming Soon!)
• Facilitate a cultural organization coalition monthly meeting to discuss, promote and collaborate on increasing community engagement, education and tourism, as well as to facilitate shared resources.
  

Arts & Culture Organizations with an annual budget over two-hundred thousand dollars - $200/year