Back to All Events

The Fund Raising School- Principles & Techniques of Fundraising

  • NMC University Center 2200 Dendrinos Drive Traverse City, MI, 49684 United States (map)

PLEASE NOTE This session runs for four days*:

  • Monday, November 6 (8:30AM - 5:00PM)
  • Tuesday, November 7 (8:30AM - 5:00PM)
  • Wednesday, November 8 (8:30AM - 5:00PM)
  • Thursday, November 9 (8:30AM - 5:00PM)

*Participants must attend all four days to receive a certificate of completion for this session.

This is the Trademark Course for the Lilly Family School of Philanthropy  at Indiana University Purdue University: The Fundraising School - The Definitive Training Program for Fundraisers

Instructors: Susan Rozzi and Carole Pence

Recognized internationally, Principles & Techniques gives you the foundation and inspiration to lead your nonprofit to its financial goals. It provides you with the framework for operating a successful total development program. It is an intensive four-day, A-through-Z training program that is the basis for the rest of the School's courses.

You'll Learn How To

•Identify and validate prospective donors
•Manage the fundraising process
•Use research to match a donor's interests & needs with your nonprofit 's mission and goals
•Build an annual fund donor base that keeps on giving
•Manage the process of raising money
•Recognize planned giving benefits to your donors and to your nonprofit
•Structure a successful solicitation
•Respond to challenges and ethical dilemmas with professional skill.

What You'll Receive

•On flash drive, a comprehensive 700-page Study Guide plus an accompanying workbook
•Gift club ideas
•Board Strengths Inventory
•Donor evaluation forms
•Invaluable bibliography from the Lilly Family School of Philanthropy at Indiana University
•Formulas for establishing best-practice benchmarks
•A chance to network and build long-lasting, cross-mentoring relationships with other professionals.

Principles & Techniques of Fundraising is a required course for the IU’s Certificate of Fundraising Management, and an excellent precursor to NorthSky’s Fund Development Cohort with Beth Stoner-Wiegand (offered next in Jan-Feb 2018). To learn more about IU’s Certificate of Fundraising Management, visit