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Crafting the Perfect Year-End Appeal Letter

  • NMC University Center, Room 7 2200 Dendrinos Drive Traverse City, MI, 49684 United States (map)

There is nothing more important to achieving the highest return on year-end giving than crafting and deploying the perfect year-end appeal. It’s as much science as art. Learn the key components necessary to make your year-end letter sing. Be sure to bring your lunch, and bring along samples of your recent letters if you have them!

Christopher Cox is a marketing and non-profit consultant that works primarily with mission driven organizations and small to medium sized businesses throughout the mid-west. He is a frequent speaker and specialist in the areas of strategic planning, fundraising and development, sustainability, capacity building, board governance, motivation leadership and organizational development.

In addition to undergraduate and graduate degrees, he holds a Certificate in Fundraising Management (CFRM) and Executive Certificate in Religious Fundraising (ECRF) from Indiana University's Lilly Family School of Philanthropy.