Pack a lunch and join us for this workshop designed to explore core marketing fundamentals through a nonprofit lens. We will look at how to craft personas, how to use your internal resources and how to leverage your external connections for greater impact. Once you comprehend the "why" of your marketing mission you can confidently provide resources and select channels for execution.
About the Instructors:
Joey DiFranco co-leads marketing for TentCraft, a Traverse City-based company that creates branded outdoor experiences. He has more than ten years of creative and marketing experience in agency and in-house settings. He is a 2007 graduate of the Savannah College of Arts & Design with a Bachelors of Fine Arts in Film & Television Production.