Determining Your Social Networking Needs
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Social networking sites promise to offer an array of benefits to nonprofits, from allowing them to keep abreast of trends and generate awareness to helping them raise money and connect with new supporters. As these tools continue to grow in popularity and expand beyond their traditional under-20 demographic, your nonprofit may be tempted to create a presence on one or more of the ever-growing roster of social networking sites. From PND - Philanthropy News Digest, a service of The Foundation Center.
http://foundationcenter.org/pnd/techsoup/ts_item.jhtml?id=205700013
