"A Development Director Needs More than a Smile and a Shoeshine; But it's a Good Start" by Tony Poderis
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From Tony Poderis @ Fund Raising Forum. This is the era of high-tech delivery of information in an instant. The Internet is accessible from any telephone line, and lap-top computers let us take the facts and figures -- all the facts and figures -- to wherever they're needed. Development professionals must master this technology which lets us massage estate planning scenarios, target solicitation mailings, and develop campaign giving plans. But, we must also remember that, no matter how high-tech the tools, funds are raised person-to-person.
