“Advanced Annual Giving Techniques: Taking Your Program to the Next Level”
This 90-minute webconference is applicable to any entry to mid-level professional in a fund development and nonprofit management position.
Annual giving is both art and science. This session will discuss techniques to create annual leadership donors including utilizing prospect screening tools and applying them to a broader base constituency. Participants will learn how to maximize renewals to limit the “loss” of donors each year as well as advanced techniques to most cost-effectively acquire new donors. Finally, we will discuss the Case for Support and elements for the best response.
About the presenter: Kathleen E. Pavelka, CFRE, president of Telecomp, Inc. a company she founded in 1986 to raise funds for non-profit institutions utilizing telephone outreach programs and direct mail. Ms. Pavelka is an active volunteer, currently serving on the Association of Fundraising Professionals’ International Finance and Human Resources Committees, and most recently served on its Board of Directors. She also served as President of the New York, Genesee Valley Chapter of AFP and held several leadership roles on the chapter level. She has presented at international, national and regional conferences for CASE, AHP and AFP. She has been recognized as a CASE “Stellar” speaker.
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