• Building Story Banks: Using Testimonials to Promote Your Organization
• Thursday, January 28 — Noon to 1:30 p.m.
  Northwestern Michigan College, University Center, room 5
  Mary Bevans Gillette, Business Development Director Dennis, Gartland & Niergarth
  Fee: $10, bring your own lunch
• A happy client or great success story can be the best promotion your organization can have. Testimonials, features and story banks are great resources to keep in your organization’s public relations “tool box.” This hands-on presentation will examine the nuts and bolts of writing and presenting promotional testimonials and related pieces along with writing exercises and editing tips to help get organizations started. There will be ample time for questions, sharing, writing and editing. Feel free to bring examples or ideas from your organization to work on. Entry to mid-level practitioner.

Coming from the east on M 72:Turn left at the Acme Stoplight onto US 31. At the 7th light, just past the NMC main campus, turn left onto Garfield Avenue. At the 6th light turn right onto South Airport Road. At the 3rd light turn right onto Cass Road. The NMC University Center sign is on the right, about 1/2 mile from the light.

Coming from the south on M-37/US 31: Head north on M-37/US 31 into Traverse City to the large intersection at South Airport Road (near the Grand Traverse Mall). Turn right onto South Airport Road. At the 3rd light turn left onto Cass Road. The NMC University Center sign is on the right, about 1/2 mile from the light.

Coming from the north on Grandview Parkway: Turn left on Cass Street. Continue on Cass through 4 lights and around large curve. The University Center sign is on the left.

A map (516kb) in Adobe Acrobat format is available for viewing.

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