• Developing a Crisis Communication Plan
• Thursday, March 11 — Noon to 1:30 p.m.
  Northwestern Michigan College, University Center, room 5
  Paul Heaton, Director
  Fee: $10, bring your own lunch
• Crises happen to nonprofits all the time: financial shortfalls, client injuries, public debates, and high profile legal cases. How well your nonprofit manages communication during a crisis could determine whether your organization smoothly navigates a potential public relations disaster or is permanently damaged. During this session, we will discuss policies and procedures to put in place prior to a communication crisis and how to develop effective communication messages to constituents. Entry to advanced-level practitioner.

Coming from the east on M 72:Turn left at the Acme Stoplight onto US 31. At the 7th light, just past the NMC main campus, turn left onto Garfield Avenue. At the 6th light turn right onto South Airport Road. At the 3rd light turn right onto Cass Road. The NMC University Center sign is on the right, about 1/2 mile from the light.

Coming from the south on M-37/US 31: Head north on M-37/US 31 into Traverse City to the large intersection at South Airport Road (near the Grand Traverse Mall). Turn right onto South Airport Road. At the 3rd light turn left onto Cass Road. The NMC University Center sign is on the right, about 1/2 mile from the light.

Coming from the north on Grandview Parkway: Turn left on Cass Street. Continue on Cass through 4 lights and around large curve. The University Center sign is on the left.

A map (516kb) in Adobe Acrobat format is available for viewing.

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