Wednesday, June 18, 2008

Northwestern Michigan College, Oleson Center
9 am - 3:30 pm
Cost: $80

"The Art of Fundraising in Northern Michigan"

This workshop is targeted to the beginning to mid-level fundraising practitioner including managers, staff, volunteers, and Board members. Participants will leave with an appreciation for fundraising in northern Michigan during challenging economic times and how to adjust their fundraising programs accordingly. They will receive templates for creating a fundraising plan and a case statement and participant in some exercises to prepare them to complete this work for their own organizations.

The workshop fee includes continental breakfast, lunch, and snacks, and materials.

Workshop Overview

The Current Landscape: Fundraising during Challenging Economic Times
Successful fundraising during an economic downturn may seem like an impossible task. However, past experience and research indicates that this is not the case. Learn about what to expect as a fundraiser during the current economic climate and how to adjust your program to leverage opportunities.
Desiree Worthington, President, Munson Regional Healthcare Foundation

Crafting the Fundraising Plan
A comprehensive and focused fundraising plan may be the most important tool in your fundraising studio. We will provide a template to use in developing your plan and walk through each component of the plan. We will also discuss the nuances of fundraising in a rural environment and how to incorporate these differences into your strategy.
John G. Fike, CFRE, President, Philanthropy Solutions, LLC

Illustrating Your Story: Developing the Case Statement
The case statement is the cornerstone of your fundraising program and drives every message, appeal, and donor contact. Learn how to create an effective case statement for your organization by communicating through stories and by identifying your audience and compelling need. This workshop includes break-out sessions to practice developing your own case statement.
Kelley Kuhn, Director, Technical Support & Capacity Building, Michigan Nonprofit Association

Creating a Masterpiece: Targeting the Seasonal Resident/ Visitor
One of the greatest challenges for northern Michigan fundraisers is identifying the constantly moving seasonal residents and visitors, and successfully incorporating them into your fundraising program. Learn how to identify who they are, how to reach them, and the range of vehicles to use in approaching them.
Kate Pearson, Charitable Giving Specialist, Grand Traverse Land Conservancy

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